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CartUnmask · Sale honesty report

Prime Day: were the discounts real?

We tracked 11 products through this sale (4 Jul 2026 – 6 Jul 2026). Here's how many "discounts" were actually real.

82%
actually dropped
9 of 11 tracked
9%
median real discount
on the items that dropped
0%
raised then “discounted”
0 of 11 went up
Amazon↓ 7%

Median price move per store during the sale, vs each product’s lowest price in the 30 days before. A ↑ means the “sale” price was higher than the standing price. Only products with enough price history to judge are counted — no names, just the numbers.

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Prime Day: were the discounts real? — CartUnmask